Message from President

First, I would like to express my gratitude for your continuing support to our business.

Cedyna Financial Corporation has made a fresh start as a consolidated subsidiary of the Sumitomo Mitsui Financial Group since undertaking an increase in capital allocated to SMFG Card & Credit, Inc.

With this increase in capital, Cedyna aims to establish a robust financial base. Furthermore, with our ever stronger links with the SMFG Group, we shall proactively drive forward our investment in systems and involvement in new business opportunities, and thereby strive to build up a new Cedyna brand that we hope to be regarded favorable by all our stakeholders.

The business environment surrounding us has seen dramatic changes, in response to the implementation of the amendments to the Money Lending Industry Law and the Installment Sales Act and other various factors; it is as yet unclear as to what lies ahead, but we anticipate that conditions could become even harsher. But even in times of great change, we are working to quickly and accurately grasp the diversifying wants and needs of consumers, and to constantly provide all our credit card and consumer credit customers with peace of mind and security, to realize a prosperous consumer society.

We believe that credit card usage will continue to expand in the future, and we are to offer valuable services with the aim of being "Cedyna - always closest at hand" for our customers, in all areas of their lives.

Cedyna is an organization born out of the merger of companies specializing in retail-oriented credit cards, and bank credit cards and consumer credit.
We hope that we are able to aid our affiliated stores in their business development by providing them with the know-how and business models Cedyna has come to acquire.
With our foundation comprised of marketing skills promoting higher card utilization, a business network throughout Japan and a network established with various financial institutions, we are able to offer the most appropriate payment solutions through our card and consumer credit businesses, as well as our money collection agency business; we aim to be a Cedyna that walks arm in arm with our affiliated stores.

Furthermore, at a time when corporations' concern for society is being called into question, Cedyna wants to be a corporation that can serve the needs of our society. Accordingly, we take seriously not just adherence to laws and regulations but also the provision of compliance systems and internal controls, treating them as matters of the utmost importance in managing the business; all of our staff are united in continuing to make tireless efforts to strengthen our relationship of trust with all our stakeholders.

I should like to thank you in anticipation of your further valued support to Cedyna.


June 2010